I realised to my horror recently that it has been well over 12 months since my last post
How can this be? Blogs are supposed to be updated regularly aren’t they?
But I didn’t mean it to be so long. On many occasions over the last year I have intended to write a post only to get side-tracked
And the longer I go without writing one, the harder it becomes to break the cycle
Subconsciously, there is a feeling that after such a long hiatus, it will need to be a really good comeback post. Almost a Walkley award winner. And that pressure only serves to heighten the inertia.
In some ways, writing a blog is a bit like trying to lose weight or keep fit. We often start off a new regime full of good intentions, only to see the momentum start to slide away. And once the momentum is lost, it becomes mighty hard to start it up again
Extending that analogy, they reckon that the best chance of adopting a successful health/fitness regime is if you start off with modest expectations and it becomes a regular part of your lifestyle.
In my opinion, the same principles should apply to blogging…and indeed social media more broadly.
With so many different social media options available to us, the danger is that we flit from one to another, leaving behind a whole infrastructure of abandoned profiles, half-built pages, dormant feeds and neglected sets of ‘friends’
Maybe it is better to stick to a few channels and pay attention to them a bit more regularly. In the world of social media, there is much to be said for ‘little and often’. Which I will now adopt as my mantra for this blog
There we go. Wasn’t so bad was it? ……see you again soon(ish)
